In a recent survey by art industry analysts ArtTactic (conducted for art insurers Hiscox), 64% of contemporary art collectors reported having made the decision to purchase an artwork from digital images before actually seeing the artwork in person. While the survey’s report concedes, “Whether all areas of the art world will embrace online trading remains to be seen,” the findings have nonetheless been interpreted in a wide variety of ways: from “Contemporary art collectors are increasingly skipping the first-hand physical experience of viewing art in galleries, and buying ‘sight unseen’ through internet images” to “the online art trade will grow exponentially within the next five years.”
Winkleman Gallery is also very excited about the reach that digital opportunities offer to promote our artists outside the gallery space itself, but we’re a bit skeptical that the rise in the number of collectors who have purchased some art from JPEGs indicates any dramatic impact for the future of “the physical experience.” Rather, we’re convinced the secret to success in the digital age lies in finding the right balance between online presentations and those in person. It is with finding that balance in mind that we present “Send Me the JPEG,” a summer group show opening June 27, 6-8 pm and running through August 2, 2013.
621 West 27th Street
New York, NY 10001