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Open for Business – Magnum Photographers on Commission @ Foam

Gucci makeup fashion shoot, Brooklyn, New York City, USA, 2019 © Bruce Gilden / Magnum Photos.

Open for Business – Magnum Photographers on Commission
27 May – 7 September 2022

“For over 75 years, the photographers of Magnum Photos have not only created photographic icons on both major events and hidden stories, but have simultaneously worked on commission. The exhibition shows a side of Magnum that the general public is hardly aware of, and which its photographers rarely promote themselves. In eight chapters, the audience is taken on a variety of commercial assignments: from carte blanche group assignments for governments to the hippest fashion photography; and from chic publications for major industries to reporting in the service of NGOs.
Although rarely recognized as “Magnum work” by a wider audience, it does tell a vital part of the Magnum story, and of the story of photography in general, which occupies a complex cultural position at the intersection of art, documentary and commerce.

This exhibition aims to unveil an interesting and lesser-known aspect of Magnum photographers’ portfolios and, in doing so, the reality of a career in photography: Open For Business exposes the true nature of the job, which comes with assignments that highlight the qualities of Magnum’s visual storytellers in completely different ways. ”

Keizersgracht 609
1017 DS Amsterdam
The Netherlands

Location: Amsterdam, Netherlands Type:

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